Cooling appliances by Gaggenau
An interface designed to honor food
the task
From static to dynamic cooling. The Gaggenau cooling appliance series is designed to help users respond precisely to the different needs of food. At its core lies the ambition to create optimal storage conditions for delicate ingredients and fine wines. Through thoughtful compartment layouts and highly accurate temperature control, Gaggenau appliances enable targeted regulation of energy consumption. As a luxury brand, Gaggenau sets high expectations for the interface: exceptional ease of use that ensures the perfect and sustainable preservation of food — and with it, a genuine appreciation of foods and wines.
the solution
The interface designed by zweigrad presents itself as simple, precise, and elegant — harmoniously aligned with the technical capabilities of the appliances as well as with the values of the brand. Essential information is displayed clearly and prominently as numeric values, supported by icons that visually represent food types or complement the content with subtle text. Dynamic motion graphics guide the user intuitively and make the idea of dynamic cooling instantly tangible.
A high-contrast color scheme combined with an accent tone ensures maximum readability and intuitive navigation. The iconography incorporates the geometric principles of the Gaggenau logo and the Golden Ratio, thus harmoniously uniting functionality and brand identity.
The lighting design guides users and fosters an appreciation for the food. The result is an interface that perfectly combines technology, design, intuitive operation, and brand appeal – promoting a conscious approach to food.
