For Daniel Streilein, getting the best out of every project for the user and the brand alike means enhancing people’s everyday lives with products they enjoy using. He studied industrial design at the Folkwang University of the Arts in Essen and at the Instituto Tecnológico de Costa Rica and gained his first professional experience at Teams Design Hamburg and as a design manager with the Vodafone Group. Daniel has been with zweigrad since 2011, and his focus lies on user experience and brand design. As Head of Industrial Design, Daniel contributes his conceptual strength, a passion for technically challenging projects, and a pronounced team spirit – alongside his desire to solve problems, question processes, and break new ground. And he prefers to do this as part of long-term customer relationships that are shaped by creative, constructive dialogue. Because to him, this is the only way to achieve optimum results.

It is often those projects that, due to their complexity and scope, require an enormous amount of thought and planning that make Stefan Proud truly love his work and keep evolving further. A trained UX/UI expert, Stefan has seen a lot of the world. In 1999, he founded a web design company in London, and at a San Francisco-based start-up, which was listed on the Australian stock exchange in 2014, he was the very first employee, then project manager, and finally CTO. Stefan joined zweigrad in 2015, adding more than 20 years of experience in the areas of full service UX, UI, coding and project management to the team. “I want to push our clients to go beyond emulating past achievements of competitors and instead focus on solving current issues and responding to the future”, he says. His goal is to create flexible solutions that anticipate future technological advances and that can be easily adapted across all platforms.

Martin Reuthe loves being part of the journey from idea to finished product. His aim is to turn sketches into something usable that meets the wishes of users and suppliers, honours sustainability along the product’s entire life cycle, and combines practicality and style in a unique way. The industrial designer has been with zweigrad since 2016 and has contributed his expertise in various industrial, interface and communication design projects. Martin is your point of contact for model and mock-up constructions, storyboarding, 3D and 2D animations as well as VR solutions. To Martin, a clear and timely definition of tasks and problems is just as relevant for the success of a project as good and close communication, which starts with getting to know each other. Martin believes in exploring unknown paths and in embracing the courage to fail early on. And one thing is clear to him: “For visionary ideas to become reality you need backbone.”

Aleksandra Chodur is always fascinated by the attention given to the exceptional aesthetics of her work. She makes decisions for her compelling design solutions based on relevant data. As an expert in Data Driven UX design, Aleksandra Chodur emphasizes fact-based design. The user experience is the focus of product development, which she approaches as closely as possible through survey data and user statistics. During her management studies, she won a rectorate award for the best student. Subsequently, she also completed a study in UX Design. Since August 2022, she has been a UX/UI designer at zweigrad. Step by step she creates explicit user experiences through curiosity, clear focus on goals and good communication with all stakeholders.

Fenja Bonn sees her main task in staying on top of things while keeping a cool head. So it certainly comes in handy that Fenja is passionate about organising and enjoys the diversity that comes with being the contact person for the entire team. Fenja completed a degree course in Scandinavian Studies and English in Kiel and Reykjavik (Iceland). After graduating, she gained agency experience as a project manager with a German-Danish advertising agency. For the next five years she was then in charge of coordinating operations at a large stud farm. Since November 2022, she has been contributing her motivation, curiosity and solution-oriented mindset to zweigrad alongside the willingness to rethink processes. Fenja Bonn believes that being at work should also be fun and makes it a point to treat everyone involved with the same respect.

When developing a product, Dias Chacko is fascinated by the entire design process. But what he finds most exciting is how a bunch of ideas eventually leads to the final product. Already as a child, the functioning of products would spark his curiosity. Little wonder then that Dias decided to turn his passion into a profession by taking up a degree course in Mechanical Engineering, which he graduated from in 2019 with a Master’s in Industrial Design. In late December 2022, Dias relocated from India to Germany to gain new experience at zweigrad. Contributing to the team especially in the areas of research, concept development and visualisation as well as prototyping, Dias Chacko looks forward to seeing his ideas being translated into actual, tangible products.

To Henry Boy, design has always been about exploring new grounds. For him, the appeal of the unknown lies precisely in the opportunity to learn and grow. Since February 2022, Henry has been feeding his curiosity as part of the zweigrad team. Prior to that, he completed a Bachelor’s degree in international design in Toronto, Canada, and was bestowed with an ACIDO Rocket Award 2021 for his thesis. Henry mainly puts his skills to use in the areas of client-focused design development, product visualisation and prototype production. As well as being a creative mind, Henry is characterised by his understanding and knowledge of customer wishes. In his view, solution-oriented work requires direct, personal exchange with both clients and potential users. In each and every job, it is his goal to provide an intuitive design that is a pleasure to use.

Since June 2023, Aili Xue has been bringing her creativity and user-centric thinking to our team. As an UX/UI intern, she aims to co-create digital user experiences that excel in both functionality and aesthetics. After completing her Bachelor's in Industrial Design and pursuing a subsequent Master's in Interface Design, she realized that although Interface Design is a specialized field within Industrial Design, it still holds distinct differences. Now, she focuses more on exploring interactions and utilizes digital solutions to solve everyday problems. Aili Xue particularly values collaboration with other experts. When a colleague's concept is accepted, she gladly assists in presenting it successfully.

New technologies, new design trends, new user behaviour: in UX/UI design, the boundaries of what is possible are constantly changing. Armenuhi Abgaryan sees this as a special opportunity for herself to keep learning and growing, both as a professional and as a person. Armenuhi joined zweigrad in March 2023 and is excited to create digital products that people enjoy using, with interfaces that are intuitive, attractive and easy to use. To achieve this, she taps into her creativity for new, innovative ideas and her ability to solve problems analytically and with an eye for detail. As a UX/UI designer, Armenuhi Abgaryan seeks to really understand the needs and preferences of prospective users, which she sees as vital in shaping the design in liaison with colleagues and clients. The ultimate goal is to generate aesthetic, functional designs that provide people with exceptional experiences.

Ellen Struck believes that interface design comes down to an interplay between people and technology. And in this interplay, it is paramount to step into the shoes of the user – who should be in the focus of each and every iterative development process. Following her degree course in graphic design, Ellen worked as an art director at an advertising agency before becoming senior art director at a tech company. With her expertise in the area of UX/UI design, Ellen has been supporting zweigrad as a freelancer since 2012. In her work, Ellen places great emphasis on creativity, user-friendliness and attractive designs – seasoned with a dash of joy, respect and variety.