For Daniel Streilein, getting the best out of every project for the user and the brand alike means enhancing people’s everyday lives with products they enjoy using. He studied industrial design at the Folkwang University of the Arts in Essen and at the Instituto Tecnológico de Costa Rica and gained his first professional experience at Teams Design Hamburg and as a design manager with the Vodafone Group. Daniel has been with zweigrad since 2011, and his focus lies on user experience and brand design. As Head of Industrial Design, Daniel contributes his conceptual strength, a passion for technically challenging projects, and a pronounced team spirit – alongside his desire to solve problems, question processes, and break new ground. And he prefers to do this as part of long-term customer relationships that are shaped by creative, constructive dialogue. Because to him, this is the only way to achieve optimum results.

It is often those projects that, due to their complexity and scope, require an enormous amount of thought and planning that make Stefan Proud truly love his work and keep evolving further. A trained UX/UI expert, Stefan has seen a lot of the world. In 1999, he founded a web design company in London, and at a San Francisco-based start-up, which was listed on the Australian stock exchange in 2014, he was the very first employee, then project manager, and finally CTO. Stefan joined zweigrad in 2015, adding more than 20 years of experience in the areas of full service UX, UI, coding and project management to the team. “I want to push our clients to go beyond emulating past achievements of competitors and instead focus on solving current issues and responding to the future”, he says. His goal is to create flexible solutions that anticipate future technological advances and that can be easily adapted across all platforms.

Martin Reuthe loves being part of the journey from idea to finished product. His aim is to turn sketches into something usable that meets the wishes of users and suppliers, honours sustainability along the product’s entire life cycle, and combines practicality and style in a unique way. The industrial designer has been with zweigrad since 2016 and has contributed his expertise in various industrial, interface and communication design projects. Martin is your point of contact for model and mock-up constructions, storyboarding, 3D and 2D animations as well as VR solutions. To Martin, a clear and timely definition of tasks and problems is just as relevant for the success of a project as good and close communication, which starts with getting to know each other. Martin believes in exploring unknown paths and in embracing the courage to fail early on. And one thing is clear to him: “For visionary ideas to become reality you need backbone.”

Aleksandra Chodur is always fascinated by the attention given to the exceptional aesthetics of her work. She makes decisions for her compelling design solutions based on relevant data. As an expert in Data Driven UX design, Aleksandra Chodur emphasizes fact-based design. The user experience is the focus of product development, which she approaches as closely as possible through survey data and user statistics. During her management studies, she won a rectorate award for the best student. Subsequently, she also completed a study in UX Design. Since August 2022, she has been a UX/UI designer at zweigrad. Step by step she creates explicit user experiences through curiosity, clear focus on goals and good communication with all stakeholders.

Fenja Bonn sees her main task in staying on top of things while keeping a cool head. So it certainly comes in handy that Fenja is passionate about organising and enjoys the diversity that comes with being the contact person for the entire team. Fenja completed a degree course in Scandinavian Studies and English in Kiel and Reykjavik (Iceland). After graduating, she gained agency experience as a project manager with a German-Danish advertising agency. For the next five years she was then in charge of coordinating operations at a large stud farm. Since November 2022, she has been contributing her motivation, curiosity and solution-oriented mindset to zweigrad alongside the willingness to rethink processes. Fenja Bonn believes that being at work should also be fun and makes it a point to treat everyone involved with the same respect.

Playing with the CAD LEGO construction kit, making the 3D printer dance or breathing in dust while sanding: as the son of a graphic designer and a ceramicist, Robert Rödiger feels at home in both the virtual and the real workshop. Precisely because he is enthusiastic about craftsmanship, he likes tangible products that last a really long time, are made sparingly from our valuable resources and are designed to be timeless for future generations. After graduating from Mu in Kiel, Fish Island in London with many artists in the Peanut Factory and his company Unison Design & Engineering, which he ran for ten years, he joined zweigrad in October 2023. The full-but designer, who supports the entire process from the initial idea to the prototype, prefers to work collectively. He inspires cooperation through precise perception, good listening and letting people finish, politeness and appreciation as well as the ability to take criticism and a very relaxed sense of humor.

When developing a product, Dias Chacko is fascinated by the entire design process. But what he finds most exciting is how a bunch of ideas eventually leads to the final product. Already as a child, the functioning of products would spark his curiosity. Little wonder then that Dias decided to turn his passion into a profession by taking up a degree course in Mechanical Engineering, which he graduated from in 2019 with a Master’s in Industrial Design. In late December 2022, Dias relocated from India to Germany to gain new experience at zweigrad. Contributing to the team especially in the areas of research, concept development and visualisation as well as prototyping, Dias Chacko looks forward to seeing his ideas being translated into actual, tangible products.

Louisa loves how UX/UI allows people to intuitively and independently learn how to use a product. The ultimate goal is for users to effortlessly participate in a prescribed process without being conscious of it, thus perceiving it as a self-guided learning experience. Louisa first came into contact with her field of expertise while studying for her bachelor's degree in industrial design. Within our team she has been contributing her expertise in icon and transition design through open dialogue with customers and colleagues.

Fulfilling, wonderful and intense - that's how Vildan Emuce Cesur describes her parental leave. After her return to zweigrad, the UX/UI designer is looking forward to the creative re-immersion in holistic design processes - from the analysis of customer and user needs to highly aesthetic design. More than ever, lifelong learning will be in focus for her: Vildan wants to deepen her design expertise, explore trends and open up to new methodologies and tools. Her goal: to use interdisciplinary understanding to create sensual user, brand and product experiences that go beyond simply displaying information and visualisations. Together with the zweigrad team, she will design even more high-quality, intuitive user interfaces that impress and inspire in the long term.

What makes product design so appealing? For Anton Ebert, the new intern at zweigrad, it's the complexity of the task and the limits that don't really exist. In terms of everyday problems that can be solved by a well-designed product. As well as the social problems that can be addressed in the best case scenario. After completing his technical college entrance qualification at the design school in Ulm, Anton Ebert began his studies in product design at the HFG Schwäbisch Gmünd. He has been at zweigrad since the beginning of March and supports his colleagues with his knowledge of CAD, model making and everything to do within 3D printing. When it comes to working together, communication is the be-all and end-all for him and respectful interaction is a matter of course

According to Fabrice Rio, the design of products always serves people. He puts himself in the shoes of the end user in order to make their lives easier with small improvements. But the design process also opens up new opportunities for him. For example, when they discover new talents or acquire new skills. The new trainee, who is studying at the University of Design in Schwäbisch Gmünd, brings his solution-orientated thinking to zweigrad, as well as plenty of ambition, tenacity and optimism. Fabrice Rio emphasises the importance of communicating wishes and expectations clearly. He favours relaxed interaction at eye level and feedback that can be honest and therefore also critical. At zweigrad, Fabrice Rio is looking forward to varied work and a good level of responsibility.

Ellen Struck believes that interface design comes down to an interplay between people and technology. And in this interplay, it is paramount to step into the shoes of the user – who should be in the focus of each and every iterative development process. Following her degree course in graphic design, Ellen worked as an art director at an advertising agency before becoming senior art director at a tech company. With her expertise in the area of UX/UI design, Ellen has been supporting zweigrad as a freelancer since 2012. In her work, Ellen places great emphasis on creativity, user-friendliness and attractive designs – seasoned with a dash of joy, respect and variety.